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The Story of UASHMAMA®
Le Sorelle ‘The Sisters’, owners and creators of UASHMAMA®, is a small family run company based in Montecatini just outside the walls of Lucca, Tuscany. Once a popular tourist destination Montecatini has struggled in the last decade being bypassed for more promoted areas. The village now thrives again with the growth of UASHMAMA®, employing a large group of local men and women to sew from home the paper bag you buy today.
Our basic paper bags are all sewn in a cottage in Tuscany, so we are proud to call ourselves a cottage industry. The more sophisticated designs our totes and handbags are produced in
Florence by manufacturers who also produce for the fashion elite. UASHMAMA® washable
paper looks and feels like leather but washes with ease. Our bags are soft yet resilient, where the manufacturing process is similar to leather, the paper is stretched and tanned (without the use of chemicals) making it durable and sustainble to withstand washing and daily use.
UASHMAMA® washable paper is made using a cultivated fibre and does not contribute to
deforestation. Paper that washes like fabric. Holding it’s form so it can be used over and over again promoting sustainability, perfect for catering and homewares. Our designs and diversity will fit seamlessly into your life and home.The project UASHMAMA® combines beauty,
functionality, tradition and design. Paper, leather and fabric are all part of this project.
UASHMAMA® is a family business based in Tuscany.
The father, Marco, is the creative mind. His long experience in the leather shoe industry left him a particular attention for what is handmade and Made in Italy. Marco has a deep knowledge on new technologies combined with the authentic handcrafts. He is the one who transformed a weave of simple fibres into something beautiful and extraordinary. Now known as Washable Paper AGGO®.
The mother, Emanuela, is the ‘inspiration’ for the brand name; as a matter of fact,
UASHMAMA® is dedicated to the iconic Italian mother who washes, who takes care of her
Le Sorelle (The sisters) are Chiara, Giulia, Gemma and Gaia and are all involved in the family business with their parents, covering key roles.
Today UASHMAMA® can count on many collaborators who, with great professionalism,
are promoting the brand all around the world.